You built it with AI
An app or workflow from Lovable, Cursor, Bolt, Claude or ChatGPT that now has to carry real customers. We’ll tell you what it needs to go live.
HighLevel LevelUp 2026 · Dallas, TX
Meet us at LevelUp. Dallas, October 26–29.
Waseem Mirza, founder of Thelaywala, will be at HighLevel LevelUp in Dallas and is taking one-to-one business meetings from November 2 to 6. Built an app with Lovable, Cursor, Bolt, Claude or ChatGPT? We make it production-ready: secure, connected, deployed and monitored. We also build AI call and text agents, automation and CRM, and dashboards, sites and campaigns. If you run an agency or a growing business, book a time and let’s talk.
In Dallas
HighLevel LevelUpOctober 26–29
B2B meetingsNovember 2–6
- Event
- HighLevel LevelUp 2026
- Venue
- Hilton Anatole, Dallas, TX
B2B meetings welcome, November 2–6.
Meet Waseem in person in Dallas, with a cup of coffee on him.
Founder / Builder / Problem Solver
I build businesses— and the systems that help them grow.
I’m Waseem Mirza, a technology leader and entrepreneur. I connect business strategy, AI, and automation to turn complex challenges into practical solutions.
Waseem MirzaFounder · Technology Leader
4 yearsRunning technology inside the contractor coaching industry
100+Client sub-accounts built and maintained
1,500+Contractors supported by systems we built
300+Facebook Page and automations created for Contractors
Dallas meetings
Who we’d like to meet.
A focused 30-minute conversation. Bring the challenge and we’ll tell you plainly what it takes.
You run an agency
On GoHighLevel or beyond, and you want a build partner for AI call and text agents, automation or custom software.
Your systems don’t talk
CRM, calendar, payments and reports living in separate places. We connect them so nothing falls through.
The meeting
Simple, and in person.
- 1
Pick a slot
Choose a time on Waseem’s calendar, November 2–6.
- 2
Meet in Dallas
Thirty minutes in person. Show us the app, the agency or the process.
- 3
Get a plan
We tell you what it needs, what it costs and how long it takes.
- 4
You decide
No pressure. If it’s a fit we put a scope and a price on it. If not, we’ll say so.
From the First Call to a Connected Business.
My teams build AI agents, connect software, and support the systems behind your business. Explore the services across all four companies.
Thelaywala
Your AI-built app, ready for real customers.
Custom technology that connects customer conversations, operations, and reporting.
- AI voice & chat agentsInbound calls, lead follow-up, qualification, and appointment booking.
- Automation & CRM integrationsLead routing, invoicing, follow-ups, and connected customer records.
- Dashboards, websites & appsCustom reporting, web development, and business applications.
- Marketing campaignsAds, email, and content connected to the systems behind them.
The Automation Creators
If a process runs on software, it can run itself.
Automation built around the software and processes your business already uses.
- Workflow automationConnect repeatable tasks into consistent end-to-end processes.
- APIs & software integrationsMove information between tools and connect existing systems.
- AI & data workflowsBring AI and data processing into everyday operations.
- Custom buildsSolutions using n8n, Make, Zapier, Pipedream, or custom code.
GHL AI Experts
We build the AI that runs your GoHighLevel.
AI and automation built within your own GoHighLevel environment.
- Voice & conversational AIAI voice and chat agents connected to your GoHighLevel account.
- CRM workflows & integrationsConnect customer information and automate follow-up processes.
- Snapshot deliveryConfigured builds handed over as a GoHighLevel snapshot.
- A2P / 10DLC supportAssistance with registration for business messaging.
Contractor Tech Support
You run your business. We handle the tech.
An outsourced technology team focused on the needs of service businesses.
- Ongoing technology supportHands-on help with the software behind daily operations.
- CRM & connected systemsKeep customer information and business tools working together.
- Business automationReduce repetitive work and support consistent customer follow-up.
- Contractor-focused deliveryTechnology support for painters and other service businesses.
Our product
Close more calls with a coach in your ear.
Thelaywala Sales Coach listens to your live sales call and puts the next best line on your screen, while the customer sees nothing.
- Live coaching. Both sides of the call are transcribed as it happens, on Zoom, Meet, Teams or speakerphone.
- Invisible on screen-share. The coaching panel shows only to you. No browser extension, nothing for the customer to install.
- Trained on your best calls. It learns from your team’s own winning moments, not generic advice.
- Summary after every call. Notes and follow-up actions are written for you when the call ends.
Solo $29/moPro from $49/mo14-day free trialWindows and Mac
No card needed for the trial.
See it in actionA quick walkthrough of Sales Coach running on a live sales call.
For salons and spas
A complete system for your salon or spa.
A booking website, client CRM and automations, built around how your salon runs.
- Website that books. Clients pick a service and a time, and get a confirmation.
- CRM built for clients. Every guest, visit and note in one place.
- Automations that run themselves. Reminders and rebooking messages go out on their own.
- Set up around your salon. Your services, staff and brand, handed over ready to use.
Booking websiteClient CRMAutomations
The demo is Elara, a sample studio we built.
ElaraServicesGalleryExperienceReviewsBook now
Premium grooming & beauty studio
Where calm meets craft.
A quiet retreat for hair, skin and wellness.
Book an appointmentExplore services
See it in actionA quick tour of the booking website, client CRM and automations we build for salons and spas.
For sales-led businesses
Your whole customer journey, running by itself.
Landing page, sales, onboarding and support, all automated on GoHighLevel. Your team only joins the Zoom call.
- Leads captured and sorted. Every form is logged, qualified and sent to your team.
- Booking and reminders. Calls are shared across the team, with email and SMS reminders.
- Onboarding that books itself. Won deals get a booking link and a routed onboarding call.
- Support on autopilot. Check-ins every 2 weeks for 90 days, then monthly.
Lead captureSales automationOnboarding and support
Built on GoHighLevel and tailored to your process.
Landing pageForm submitted, lead logged and sortedCaptured
SalesBooking, reminders and show-up trackingAuto
OnboardingWon deal gets a booking linkAuto
SupportCheck-ins every 2 weeks, then monthlyAuto
Your team only joins the Zoom call.
Client Achievements. Results That Matter.
Growth you can see. Time you get back. Operations that work better. A selection of outcomes across client engagements and technology leadership roles.
PainterGrowth.com
$400k+
monthly company revenue, up from $40k
Supporting the systems behind a bigger business.
CRM, automation, integrations, and dashboards that supported a growing contractor coaching business.
Growth reported by Mike Gore-Hickman during Waseem’s CTO tenure, 2022–2026.
Marketer Brothers
$6000
saved every month in licensing costs
Connected systems. Less recurring cost.
A 3PL integration connected warehouse operations and CRM, replacing manual spreadsheets with automated workflows.
Technology leadership · 2020–2022
SixPax Gym
30%
lower integration costs
A more connected customer journey.
CRM, Mindbody, funnels, and follow-up connected into one consistent journey, with lower integration overhead.
Client engagement · Systems integration
Burque Corporation
3 hours
processing, down from 8–10 days manually
From days of work to hours of processing.
Oracle incentive automation for 1,500+ sales staff, alongside sales and supply chain implementation across 21 cities.
Career achievement · Enterprise transformationEvery result starts with understanding the business.
Don’t Take Our Word for It.
Hear directly from the people we’ve worked with, in their own words.
“The gym is running like a machine.”
“If I need him to change things around, he’ll do it over and over till I’m happy.”
Siavash FashiSixPax Gym · Culver City, CA
“What I thought was impossible, he found a way.”
Rob RammunyCEO, Peterszabo
Professional recommendations
What Colleagues & Clients Say
Eight perspectives. Lasting relationships. Scroll to explore their words.
01 / 08
Waseem is an incredibly talented engineer who handled all the tech as we scaled our business from $40k/mo to over $400k/mo.
He does development, is AI-native, incredibly responsive, and just a great all around human.
I highly recommend Waseem for any CTO, dev, tech support or similar role.
In terms of how Waseem interacts with the outside world, he is a Practical Thinking Genius! Getting results, is second nature to him, as a primary focus of his servant leadership, in removing roadblocks.
His Maximizers reinforce his Natural Leadership style: Empathy, Practical Thinking, Interpersonal Communication, Teamwork of any kind, understanding others, Planning & Organizing, & Balancing performance & people needs, with goal demands.
Once in a blue moon, I came across the real talents who stands out like Mr. Waseem. Had the pleasure working with Mr. Waseem.
He gets my higher recommendations as a Team Member, Leader and a Mentor
Waseem has a hard working and committed soul that makes him conscious and a successful achievers for all the targets he has been assigned. In addition to his abilities towards work he is a gentlemen and kind person.
Waseem has ample experience in the field of sales and supply chain management and has good concepts of the fields he has worked in...at many occasions, we have seen him get through a pressure situation through experience...wud recommend him for sales and supply chain management positions...
I know Mr Waseem from Jofa International when i was in Venus . He is very professional & his negociation skill with client is excellent , as a person he is very friendly & more cooperative...........................
Mr Waseem Mirza is not just a professional, he is an enigmatic force of nature. I have not seen any professional work with more energy, focus and results in my 15 year career.
Under his direct approach, the company has grown into a county-wide network with over 10 sister companies using a distribution system that Waseem himself designed and implemented.
It has been a pleasure knowing and working with Waseem. During my past few years of association with him while handling Moevenpick ice cream related business, I found him to be very hard working, detailed in approach and efficient at execution. He has worked hard to ensure a stable business in an extremely tough business environment. He is easy to work with and a pleasure to deal with.
Thelaywala
The demo is the easy part.
Anyone can get an AI tool to a convincing prototype. We pick up where it stops, and turn it into something dependable enough for paying customers.
- Ships to production
- You keep full ownership
- No lock-in
What it takes to go live
- Handles real traffic, not just you
- Proper sign-in, roles and permissions
- CRM, payments and calendar wired in
- Monitoring that flags problems early
- Backups and safe, reversible updates
- Documented, and completely yours
What the prototype gives you
- Screens that look the part
- One flow that works, for you
- Quick to make, cheap to start
Perfect for proving an idea. It just wasn’t built to carry paying customers.
- Since 2021Austin, Texas
- US LLCRegistered in Austin, TX
- Clients worldwideUS, EU, MENA and beyond
Bring us the prototype.
A free 30-minute call: we’ll tell you what it still needs and what that will cost.
Last time at LevelUp
We were at LevelUp last time too.
We met founders and agencies in person, saw what they were building and helped them get it ready for real customers. This time we’re back in Dallas.
Tap any photo to see it larger.
Book a meeting.
Choose how you want to meet: in person in Dallas with Waseem, or online with Enrique. Bring your app, your agency or a problem worth solving.
Choose an option above to see the calendar.
Dallas · November 2–6 · with Waseem
Online · with Enrique
Online booking is opening shortly. Please check back soon.