Founder & CEO, Thelaywala
Waseem started out writing database software, then spent two decades running sales, distribution and enterprise technology before building Thelaywala. He puts business strategy, AI and automation together so owners get systems that actually move the numbers.
People first. Progress together.
Waseem's career has run from software development into country management, supply chain, enterprise transformation and, most recently, technology leadership as a CTO. That range is why Thelaywala builds the way it does: every AI agent, integration and dashboard starts from how the business makes money, not from the tool.
He does his best work connecting metrics with relationships, giving teams the systems and visibility they need to make better decisions. He leads with empathy, and believes supporting people is at the heart of building anything worthwhile.
Outcomes from client engagements and technology leadership roles across Waseem's career.
PainterGrowth.com · CTO, 2022–2026
Led integrations across the CRM, ActiveCampaign, Kajabi and a custom client portal, plus application development and department dashboards, while the company grew from $40k to over $400k a month.
Marketer Brothers · Head of Development, 2020–2022
Led six developers across more than 20 projects. Connected SKU Vault to the CRM for inbound shipments, outbound processing and live reporting, replacing manual spreadsheets with automated workflows.
SixPax Gym · Systems integration
Brought the CRM, Mindbody, funnels and follow-up together into a single consistent journey with less integration overhead.
Burque Corporation · Commercial & transformation leadership
Automated incentive calculations in Oracle for more than 1,500 sales staff, and led sales and supply chain implementation across 21 cities on an order-to-cash system handling 25,000 invoices a day.
From programmer to country manager to CTO, and now founder.
Building a business around AI agents, automation and connected technology.
Led IT, CRM, integrations and dashboards for a contractor coaching business.
Led international developers, software delivery and e-commerce integrations.
Moved from regional operations to Oracle implementation and commercial insights.
Business expansion, retail operations, supply chain and strategic partnerships.
Built database applications, led programmers and developed client relationships.
Excerpts from recommendations on Waseem's LinkedIn profile.
Waseem is an incredibly talented engineer who handled all the tech as we scaled our business from $40k/mo to over $400k/mo.
It has been a pleasure knowing and working with Waseem… I found him to be very hard working, detailed in approach and efficient at execution.
He gets my higher recommendations as a Team Member, Leader and a Mentor.
Four businesses, each serving a different audience with the same focus on useful systems.
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